What is Digital Marketing ?
Digital marketing is the practice of promoting products, services, or brands using digital channels such as search engines, social media, websites, email, and mobile apps. Unlike traditional marketing, digital marketing enables businesses to connect with their target audience online, measure campaign performance in real time, and optimize strategies for better results.
Scope of Digital Marketing
The scope of digital marketing has grown rapidly as businesses increasingly rely on online platforms to reach their customers. From small startups to multinational companies, every business needs a strong digital presence to attract, engage, and retain customers. As internet usage and smartphone adoption continue to rise, digital marketing has become one of the most promising and in-demand career fields.
Techniques of Digital Marketing
There are several techniques of digital marketing
1.Search engine optimisation
There are two type of SEO:
a) On Page SEO
b) Off Page SEO
Krishnarth P
Krishnarth is a Digital Marketing Strategist based in Kannur, specializing in SEO, Google Ads, Snapchat Ads, and Web Development. With a BCA from Srinivas College, Mangalore, he helps businesses grow their online presence through data-driven marketing strategies, high-performing websites, and effective digital campaigns.
